1. Confusion on the part of a cyclist or pedestrian unable to make needed judgments, to react quickly, or take fast evasive action (often due to age or inexperience).  

2. Driver inattention. 

3. Driver failing to yield right-of-way (driver error was present in over one-third of all reported accidents). 

The report stated that, “Collectively, human error is probably the most significant factor.”  The carnage in other leading states, California, Florida, and Texas, is as bad or worse.  No cyclist or runner, whether child or adult can have perfect skill or judgment, or be in complete control of road, weather, or lighting conditions.  Many factors influence safe sharing of the roadside.  

A cyclist or runner depends upon the cooperation of drivers to help keep them safe.  One's safety can be improved by helping drivers to SEE that YOU are there.  While a cyclist or runner might be thinking, "Please SEE ME!" as vehicles approach from behind, this product will reduce the need for mental telepathy.

The Insurance Institute for Highway Safety reported that in 2003, 619 U.S. bicyclists were killed in crashes with motor vehicles, and over 4,200 pedestrians.  It will come as no surprise to you that, "These deaths are more frequent in the warmer months, on the busier traffic days of the week (Monday and Friday), in urban population areas, and during periods of darkness."  Deaths are predominantly among males by a factor of eight.  For cyclists the peak occurs among 12-year old males, and for pedestrians, among the elderly.  Two-thirds of the deaths occur during darkness, between 6 pm and 6 am.  Among it's recommendations for changes, the Institute has called for "Improved Visibility".  The goal is for one to be conspicous.  That is, according to Webster, "Easy to see or perceive; obvious.  Attracting attention by being unexpected, unusual, or outstanding."

We set out to build SEE ME CORP. as an agent of beneficial change that could help reduce these types of accidents and their crippling effects.